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Turn to Chapter Success in Your Facebook
It is always exciting when a reader likes your Facebook page. You just want to stand up and shout “They like us, they really like us!” But, do they really? In our previous posting about marketing...
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3 Levels of Social Media Status
By now, you have had the chance to dip your toes into our social media 101 series. What’s next? A whole lot more, that’s what. But first, we want to define some terminology that we will be using quite...
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Social Media 101 Series: Speak Up by Establishing Your Voice Part 1
What does your company sound like? No, not the ringing of incoming phone calls or the clicking of fingers on a keyboard. We’re talking about your company’s voice – your brand personality and persona....
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How to Craft the Perfect Marketing Elevator Pitch
Ah, yes: the elevator pitch. Those 20-30 seconds to sum up all the unique aspects of your product or service in a way that excites others. The elevator pitch—so named because it should last no longer...
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Safco: Creating Zenergy in The Office
Did you know that an average of 77% of our time at work is sedentary? I don’t know about you, but being in active for 77% of our work lives does not sound healthy. Especially since it can lead to...
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Top 10 Rules for Great Customer Service
Why is customer service so important? Let us count the ways… Beyond the “Golden Rule” (treat others as you yourself would like to be treated), great customer service is essential for any entrepreneur...
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Boost Engagement on Your LinkedIn Company Page
While Facebook and Twitter seem to be the brightest social media stars, it’s time to shine the spotlight on an equally important social platform: LinkedIn. Sure, your company may have a LinkedIn page –...
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Twitter 101: How to Use Twitter for Your Business
Whether you’re new to Twitter or you’re a Twitter #pro, it’s always good to brush up on a few basics of the micro-blogging site. Twitter is the world’s leading micro-blogging site, with more than 500...
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10 Creative Ways to Use Instagram for Your Business
How familiar are you with the terms, “Amaro,” “Brannan,” or “Valencia”? How about “X-Pro,” “Hudson,” or “Earlybird”? It’s ok if you aren’t. Because we’re speaking Instagram. The terms above are given...
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A Marketer’s Ultimate Cheat Sheet for Mastering LinkedIn
Your company may already have a LinkedIn page – but how well are you engaging? With more than 175 million users, LinkedIn is the most popular social network for professionals. Are you using it to its...
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